Stop renting the platform your studios run on.
At eight sites and up, you pay for your booking platform three times: a licence per location, a margin on every card payment, and a roadmap you don't control. We moved UN1T, a fitness franchise with 10+ locations, onto an app and back office they own. About $10k a month stayed in the business.
20 minutes with the founders. Bring your last platform invoice and you leave with your number.
What renting really costs at your size.
A licence per location
Every new site raises the bill, whether or not it's profitable yet.
A margin on every transaction
Often the biggest line, and the one nobody adds up. It grows with your revenue, not your usage.
A roadmap you can't touch
Your member experience changes when the vendor decides, for all their customers at once.
Most founders have never seen the twelve-month total. Add up the last twelve invoices and the processing statements. That is the number we start from.
For franchisors, the platform can be a revenue line.
When you own the platform, you set the technology fee, you keep the transaction margin, and member data stays with the brand when a franchisee leaves. The same software that was a cost at HQ becomes part of the franchise model.
It doesn't make sense for everyone.
- You run or franchise 8+ locations.
- Platform and payment fees are a five-figure annual line.
- You plan to add sites in the next 18 months.
- You want the member app to be yours, not a skin.
- You have fewer than 8 sites. The payback is usually too long, and we will tell you so.
- Your current platform does everything you need at a price you're happy with.
- You need it live in six weeks.
Start with the numbers, not a build.
Platform cost check
We look at your last invoice together and give you a rough annual figure on the call.
Platform Fee Teardown
Your real three-year cost of renting, a rent-vs-own model with payback in months, a migration risk map, and a plain go / no-go. If we can't find at least £2,500 a year in savings, you pay nothing.
Migration blueprint & build
Architecture, a member-data and payments migration plan, and a fixed quote. Built by the team the founders lead. Code, repos and accounts in your name from the first commit.
Questions operators ask first.
Typically four to six months from blueprint to the last location switched over. Sites move in waves, not all at once.
Not the build. It is moving members, payment mandates and bookings without anyone noticing. Most of our planning time goes there, and it is the first thing the teardown looks at.
Nothing breaks. Repositories, cloud accounts and app-store listings are in your name from day one, and you get a runbook at every milestone. Any competent team can pick it up.
Two founders lead every engagement, with a core team of ten senior engineers and designers. We take on few projects at a time on purpose. If we can't staff yours properly, we will say so on the first call.
Gimmir LLC, a Delaware (US) company, under US law. Every engineer assigns their IP to that company before touching your code, and it passes to you in the contract. The team works from the EU.
Your data lives in your cloud account, in your region. We sign a DPA, work with least-privilege access, and remove access the day someone leaves the project.
No. The model and the risk map are yours either way.
Platform cost check
Find your number first.
Twenty minutes with the founders. Bring your last platform invoice and processing statement.